SEO… what?
SEO stands for Seach Engine Optimization, and you’re going to want to get to know it intimately if you’re planning on marketing yourself online. Whether you have a product to sell, a service to sell, or you simply want to get the word out about who you are and what it is that you do, SEO is the way to go.
From Wikipedia:
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
SEO is all about taking a keyword or set of keywords, and putting it/them out there with links so that search engines eventually tie that keyword/those keywords into you. Let’s say I was interested in getting iblogalicious.com to rank high in search engines. I would need to pick keywords to represent my site, and associate iblogalicious.com URLs with them, and then get them linked on many other sites via organic, non-paid means. And with any luck, eventually iblogalicious.com might rank highly for any searches done using those keywords!
