Optimize All Social Media Pictures – Here’s How

If you use multiple social media sites for personal or business purposes, you know they are all not the same. Some have larger spaces for images while others do not. Knowing the size of each social site image is crucial for success. Without appealing images your social media sites are boring, and not attractive. Images are the core of social media, it’s what attracts people to them and keeps them wanting more.

So here is your “cheat sheet” to image sizes. Use this when creating new images, or optimizing your current ones so they look the best they can. You don’t need to be a graphic designer to create an interesting image. Use a free website like Pic Monkey to edit images or create new ones. It’s easy to use, no coding or Photoshop skills necessary.

To view the full cheat sheet visit here

Video Marketing Tip: Use Trade Shows and Industrial Exhibits to Interview Experts

I have been telling myself since Jan. ’13 (coming up on a year) that I wanted to start using video. Not only does it spread like wildfire on social media, but it is also an effective medium to start using on your blog and website. I have never created a video before and to be honest have been intimidated to start! There is no audience in front of me so I’m not sure what I’m nervous about. I guess just being vulnerable on camera, and the fact that it will always be out on the internet for anyone to see.

Rather than me doing my first video appearance I thought why not video someone that is already an expert in their industry? This week for work I am to attend a trade show, I will also be overcoming my own fear of video marketing. I don’t’ have a fancy camera or software, I will be using my iPhone. I will be introducing the experts I meet at the industrial exhibits and will sink them live to my blog. I’m nervous/exciting and proud of myself for finally doing this! I hope it leads to more comfort which will help me consistently use video.

Pinterest Introduces Promoted Pins

I am a huge fan of Pinterest – both for personal and business use. I use it every day – for both personal and business. Pinterest pushes users to convert whether conversion takes place by purchasing a product, making a recipe or reading a story. So far Pins in Pinterest aren’t associated as advertisements, which is probably why it is still so popular. However, last week Pinterst introduced that they would be testing promoted pins.

image

The Pinterest blog states:

“That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen.”

Pinterest goes on to say:

“For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.” Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.”

What do you think? Will this be helpful/annoying/worth it/something you would use?

Secret Sauce to Retain Customers

If you own an online business or work in the marketing/advertising field you understand how important customer retention is. The ability for a company to prospect new clients successfully as well as retain existing clients is what separates success from failure. There may be some companies that do exceptionally well at prospecting new clients, however if they can’t retain them or their existing clientele there is no way they will succeed.

I found an interesting article stated, “The Secret Sauce Formula for Retaining Customers [INFOGRAPHIC]”, I love a good infographic. I found this article really interesting, here are the reasons customers stay or go away:

Why They Go Away: 82% of consumers in the U.S. said they stopped doing business with a company due to poor customer experience.

Why They Stay: 92% of consumers say the would go back to a company after a negative experience, if they received an apology and/or a discount and/or offered proof of enhanced customer service.

I can’t say I find this hard to believe, as I reflect on my own personal experience. However, knowing this, it seems like an easy fix. Companies that want to succeed and keep clients should do one simple thing: improve customer service. To break it down further, communication. Communication is key in relationships whether they are business or casual. Keep your existing clients happy and show your positive customer service to new clients to keep them on board.

customer retention (Infographic)

 

What a Rotors Company Visit Taught Me About Social Media

Last week I went on a company visit to an engineering manufacturer. I am by no means an engineer and I don’t work for an engineer company. So your wondering what I was doing there? We went on a company visit to see how we could incorporate their business into social media. Now you don’t usually see engineering companies on social media, at least not successfully which is why we wanted to visit. We wanted to understand the ins and outs of the business, create goals and create a successful engineering online profile for social media sites.

Although intricate, the business runs like any other. Large machines and robots create rotors and stators, what they are known for, which are implemented in all kinds of devices, whether medical, automotive etc. The social media thinker in me took notes the whole time and brainstormed how this could be successful online, it takes some creative thinking to connect the dots. We took photos, notes and gained an understanding of the company as a whole. It was nice to be in their environment and get a feel for their business personality. In the age of electronics it’s worth it to take time and physically visit the place you are updating an online profile for. Don’t forget the importance of human contact!