When it comes to Facebook marketing, there is a right and wrong way to do it. Working online, I’m looking at Facebook business profiles all day every day. I see what works and what doesn’t work. What works? Pull marketing, posting original content that is sharable. What doesn’t work? Push marketing, pushing your customers with sales posts. Remember the reason they are on Facebook in the first place. To connect with friends and family, not to be given a sales pitch.
I just finsihed reading this interesting article from Social Media Examiner. There are some good tips showing how you can keep your Facebook followers to keep coming back to your Facebook business page. Many times, you create that business profile and people interact with it when it is fresh and new but then they slowly fizzle away. Make sure to keep things interesting by posting original content on a regular basis, reaching out to customers by replying to them or giving exclusive deals to your Facebook followers. Read this article to find even more ways to keep them coming back.
I know I talk a lot about online shopping, being active online all day has it’s perks. I used to enjoy going to malls to shop, more than shopping online, but lately I have really been leaning more towards online shopping. Although shopping in a store has benefits, such as trying on and seeing the product physically, online shopping also has it’s perks, no lines or dealing with huge holiday crowds.
I usually won’t go shopping unless it’s during the week, in the evenings or online, especially for the holidays. With Black Friday and Cyber Monday next week, the sales are better than ever, and most of the time the same deals are also available online! Why would you go out in the Black Friday madness when you can get the same deal with the click of a button at home? I just found the cutest discounted Coach handbags online, at home in my pjs! Most times stores will have exclusive deals for online shoppers, which is how I got my Coach bags. I just haven’t’ decided if I will keep them or give them as gifts, like my plan was
Do you use the app Snapchat? Everyone I know, including myself, uses this little app on a daily basis. I’m actually obsessed with it. It’s amusing to send silly pictures to friends that are only able to be seen for 1-10 seconds, what’s not funny about that? Many don’t realize the creator of this app is a 23 year old man, and many don’t know the other day he turned down a 3 billion dollar cash pay out, according to the Wall Street Journal.
I’m sure your wondering why he would reject such a large offer? To be honest I’m not really sure. I have been keeping up with the story though. Facebook has been wanting to buy Snapchat badly and has been making large offers. I’m thinking a buyout will be happening shortly, by Facebook of course. It must be worth more than 3 billion dollars to 23 year old CEO Evan Spiegel. Snapchat hasn’t yet generated revenue but has the potential to run some gigantic ads. I’m thinking ads are in order by Facebook, is this a money maker or not? Do you think snapchat is worth more than 3 billion dollars?
In one of my college courses, a marketing class I took last Spring, we had to do a huge project. This project was marketing for a real small business in the area. We were to create marketing strategy plans, just as a real marketing firm would do, and work in groups to create the best plan. This project took the entire semester and was compiled of weekly group meetings where we brainstormed ideas to plan our strategy as a group. We were then to present it to the business owner herself, which was nerve wrecking.
The project showed us how difficult and costly it can be to market, especially for a small local business. We didn’t want to put all of our eggs in one basket so we experimented with online marketing, a local exhibit company for trade shows, local radio advertising, newspaper advertising and creative ways to put posters up in local restaurants and bars. Being in a “grown up” marketing position, I look back to that specific project and thought it was so stupid at the time. Now, I realize how important it was and how realistic it was. I always thought it would be different being in that grown up position, but I have realized it’s not! My message of the day? Pay attention to your school projects, you never know what you will learn from them.
I plead guilty to being highly addicted to Instagram. I think I like it better than Facebook, there I said it. Can you relate? I love Instagram because it’s only images, not annoying status updates. I don’t even mind businesses on Instagram because they are showcasing themselves through images, rather than pushy marketing tactics. Whether you manage a business on Instagram or just update your own daily, here are some ways you can increase your likes.
When I saw this infographic I found it very interesting, but not surprising. I notice on my own images that I get more likes on simplistic, light photos. I get a lot of likes for my dog and outdoor scenery pics as well as outfits, #ootd (look familiar?) This Infographic lays out nicely the dos and don’t for Instagram to get you more likes on your images and followers. This article was also interesting, check it out here.