In one of my college courses, a marketing class I took last Spring, we had to do a huge project. This project was marketing for a real small business in the area. We were to create marketing strategy plans, just as a real marketing firm would do, and work in groups to create the best plan. This project took the entire semester and was compiled of weekly group meetings where we brainstormed ideas to plan our strategy as a group. We were then to present it to the business owner herself, which was nerve wrecking.
The project showed us how difficult and costly it can be to market, especially for a small local business. We didn’t want to put all of our eggs in one basket so we experimented with online marketing, a local exhibit company for trade shows, local radio advertising, newspaper advertising and creative ways to put posters up in local restaurants and bars. Being in a “grown up” marketing position, I look back to that specific project and thought it was so stupid at the time. Now, I realize how important it was and how realistic it was. I always thought it would be different being in that grown up position, but I have realized it’s not! My message of the day? Pay attention to your school projects, you never know what you will learn from them.