If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”