If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”
Santa will be here in just a few short weeks, are you ready to track him online? There is nothing more exciting to kids than knowing that Santa will be making a visit to their house. Make it even more exciting by tracking Santa online. It’s pretty easy to do and there are several websites you can use to track ole Chris Kringle.
1. NORAD - North American Aerospace Defense Command (I have used this one before)
2. Google Santa Tracker – of course Google has their own Santa Tracker. Get a behind the scenes look here!
3. Social Media – NORAD and Google Santa will be active on social media all Christmas Eve. Check out the Facebook page here.
When it comes to Facebook marketing, there is a right and wrong way to do it. Working online, I’m looking at Facebook business profiles all day every day. I see what works and what doesn’t work. What works? Pull marketing, posting original content that is sharable. What doesn’t work? Push marketing, pushing your customers with sales posts. Remember the reason they are on Facebook in the first place. To connect with friends and family, not to be given a sales pitch.
I just finsihed reading this interesting article from Social Media Examiner. There are some good tips showing how you can keep your Facebook followers to keep coming back to your Facebook business page. Many times, you create that business profile and people interact with it when it is fresh and new but then they slowly fizzle away. Make sure to keep things interesting by posting original content on a regular basis, reaching out to customers by replying to them or giving exclusive deals to your Facebook followers. Read this article to find even more ways to keep them coming back.
Do you use the app Snapchat? Everyone I know, including myself, uses this little app on a daily basis. I’m actually obsessed with it. It’s amusing to send silly pictures to friends that are only able to be seen for 1-10 seconds, what’s not funny about that? Many don’t realize the creator of this app is a 23 year old man, and many don’t know the other day he turned down a 3 billion dollar cash pay out, according to the Wall Street Journal.
I’m sure your wondering why he would reject such a large offer? To be honest I’m not really sure. I have been keeping up with the story though. Facebook has been wanting to buy Snapchat badly and has been making large offers. I’m thinking a buyout will be happening shortly, by Facebook of course. It must be worth more than 3 billion dollars to 23 year old CEO Evan Spiegel. Snapchat hasn’t yet generated revenue but has the potential to run some gigantic ads. I’m thinking ads are in order by Facebook, is this a money maker or not? Do you think snapchat is worth more than 3 billion dollars?
In one of my college courses, a marketing class I took last Spring, we had to do a huge project. This project was marketing for a real small business in the area. We were to create marketing strategy plans, just as a real marketing firm would do, and work in groups to create the best plan. This project took the entire semester and was compiled of weekly group meetings where we brainstormed ideas to plan our strategy as a group. We were then to present it to the business owner herself, which was nerve wrecking.
The project showed us how difficult and costly it can be to market, especially for a small local business. We didn’t want to put all of our eggs in one basket so we experimented with online marketing, a local exhibit company for trade shows, local radio advertising, newspaper advertising and creative ways to put posters up in local restaurants and bars. Being in a “grown up” marketing position, I look back to that specific project and thought it was so stupid at the time. Now, I realize how important it was and how realistic it was. I always thought it would be different being in that grown up position, but I have realized it’s not! My message of the day? Pay attention to your school projects, you never know what you will learn from them.