Can you believe that 2013 is coming to an end? It really is true, the older you get the faster time goes. I can’t believe it’s time to flip the page to a new year. As the year winds down it’s always fun to reflect on the past events. From a marketing standpoint, 2013 was a huge year for video marketing, as was predicted would be in 2012. I was browsing on Practical Ecommerce and came across this article, 12 Most Shared Video Ads of 2013. I thought it was funny. Here is a preview but go to this article to see them all!
Geico’s Hump Day Commercial – what day is it?!
Kmart’s Ship My Pants – I have shown this video before but it’s to funny not to show again
It isn’t quite Winter yet although it sure feels like it. Winter officially begins on Saturday, December 21st. Only 3 days from now. I live in an area where we can get a lot of snow. I have been snowed in before, (only for half a day but still), it is good to be prepared in case it would be longer. I have kids in the house and it would be unbearable if they were hungry. I get so crabby when I am hungry I would not be able to stand myself either. I found a food for emergency preparedness kit online and I bought two of them. One for the vehicle and one for the house. The shelf life is 25 years so it will keep awhile. Hopefully it will go bad before I need it.
I also keep a winter survival kit in my vehicle it contains;
- Matches- the plan is to melt the frozen water if necessary with the candle and use it for heat, brilliant I know.
- Granola Bars
- Candy Bars
- Diapers, you never know, it is cleaner than having to go in a bucket.
- Plastic bags
- 2 Blankets
I am always looking for different ideas to add to the kit. Here is a great site I found, yes I will be updating my kit. Make your own Winter Survival Vehicle Kit.
Holiday marketing has been in full swing for a few months. With companies beginning holiday marketing even earlier this year, some in September already, it’s no surprise that companies are thinking out of the box when it comes to strategy. Not putting all their eggs in one basket, companies are reaching out marketing efforts to social media, online, TV ads and online ads, among many other avenues.
Still in the running, trade shows showcase high importance, especially for an extra boost during the holidays. Stand out from the crowd with a unique peninsula display to catch more eyes during the holiday. Market a steep discount or hot new product for customers to get excited about. Don’t forget about catchy advertisements that get people laughing, like Kmart’s famous, “Shipped my pants” holiday edition.
What new trends have you noticed during this year’s holiday marketing?
‘Tis the holiday shopping season. It is in full swing, whether you like it or not. Although the holidays are extremely fun, they can also be extremely stressful. I tend to worry to much about what to gift people with or how much money to spend, by the time it’s all said and done my bank account gets down there, in an uncomfortable zone I hate being in. But hey, that’s the holidays, right?!
I am thankful that I have the opportunity to gift my friends and family but sometimes it’s downright draining. To relieve some stress from work, blogging and holidays I decided to gift myself with a few massages in Orange County. My favorites are deep tissue and hot stone, it hits the spot every time. If you have never gotten a massage, you really should. You will not believe how zen you feel afterwards. You could be running around like a chicken with it’s head cut off and after your massage you will completely forget all about your stress.
In one of my college courses, a marketing class I took last Spring, we had to do a huge project. This project was marketing for a real small business in the area. We were to create marketing strategy plans, just as a real marketing firm would do, and work in groups to create the best plan. This project took the entire semester and was compiled of weekly group meetings where we brainstormed ideas to plan our strategy as a group. We were then to present it to the business owner herself, which was nerve wrecking.
The project showed us how difficult and costly it can be to market, especially for a small local business. We didn’t want to put all of our eggs in one basket so we experimented with online marketing, a local exhibit company for trade shows, local radio advertising, newspaper advertising and creative ways to put posters up in local restaurants and bars. Being in a “grown up” marketing position, I look back to that specific project and thought it was so stupid at the time. Now, I realize how important it was and how realistic it was. I always thought it would be different being in that grown up position, but I have realized it’s not! My message of the day? Pay attention to your school projects, you never know what you will learn from them.