Can you believe that 2013 is coming to an end? It really is true, the older you get the faster time goes. I can’t believe it’s time to flip the page to a new year. As the year winds down it’s always fun to reflect on the past events. From a marketing standpoint, 2013 was a huge year for video marketing, as was predicted would be in 2012. I was browsing on Practical Ecommerce and came across this article, 12 Most Shared Video Ads of 2013. I thought it was funny. Here is a preview but go to this article to see them all!
Geico’s Hump Day Commercial – what day is it?!
Kmart’s Ship My Pants – I have shown this video before but it’s to funny not to show again
If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”
Holiday marketing has been in full swing for a few months. With companies beginning holiday marketing even earlier this year, some in September already, it’s no surprise that companies are thinking out of the box when it comes to strategy. Not putting all their eggs in one basket, companies are reaching out marketing efforts to social media, online, TV ads and online ads, among many other avenues.
Still in the running, trade shows showcase high importance, especially for an extra boost during the holidays. Stand out from the crowd with a unique peninsula display to catch more eyes during the holiday. Market a steep discount or hot new product for customers to get excited about. Don’t forget about catchy advertisements that get people laughing, like Kmart’s famous, “Shipped my pants” holiday edition.
What new trends have you noticed during this year’s holiday marketing?
This past Thursday, South Africa’s former president passed away. The iconic symbol of peace leaves a legacy after his death. Many, not from South Africa, looked up to Mandelia because of his powerfully humane way of leading. A very respectful idol passed away in peace and will always be remembered.
Millions reacted via Social Media. According to Mashable, Twitter, users generated 7.2 million tweets about his death, including a peak of 95,000 tweets per minute, according to a Twitter spokesperson.
Barack Obama tweeted this: “Let us pause and give thanks for the fact that Nelson Mandela lived—a man who took history in his hands and bent the arc of the moral universe toward justice.” —President Obama
On Thursday Facebook’s traffic was higher, Mashable says, A total of 39 million people generated more than 80 million interactions related to Mandela’s death. As to be expected, South Africa was the second most active country in terms of posts about its former president, following only the United States.
I am a social media guru, I love playing around on the sites and expressing myself. My favorite sites include product driven, such as Pinterest or Polyvore. I have also been loving Wanelo and We Hear it. If you love image based social sites where your able to see unique items and share your interests via images, these are the sites for you to be on, if you aren’t already. I read an article on Mashable about Wanelo and how it gives the user a different experience than most sites, also promoting conversion more frequently which is always at the top of anyone’s list.
Wanelo, which stands for want, need, love, is a content driven site. Rather than having annoying ads around the screen, you will notice a really simplistic site focused on products. What I love about the site is that you get to follow who you want and see the content you want. By following your favorite stores (mine are Free People, Forever 21, Asos, Urban Outfitters) you will be exposed to only their items. You can add your own products and browse around at new stuff too. If you love to shop get on Wanelo!