If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”
This past Thursday, South Africa’s former president passed away. The iconic symbol of peace leaves a legacy after his death. Many, not from South Africa, looked up to Mandelia because of his powerfully humane way of leading. A very respectful idol passed away in peace and will always be remembered.
Millions reacted via Social Media. According to Mashable, Twitter, users generated 7.2 million tweets about his death, including a peak of 95,000 tweets per minute, according to a Twitter spokesperson.
Barack Obama tweeted this: “Let us pause and give thanks for the fact that Nelson Mandela lived—a man who took history in his hands and bent the arc of the moral universe toward justice.” —President Obama
On Thursday Facebook’s traffic was higher, Mashable says, A total of 39 million people generated more than 80 million interactions related to Mandela’s death. As to be expected, South Africa was the second most active country in terms of posts about its former president, following only the United States.
‘Tis the holiday shopping season. It is in full swing, whether you like it or not. Although the holidays are extremely fun, they can also be extremely stressful. I tend to worry to much about what to gift people with or how much money to spend, by the time it’s all said and done my bank account gets down there, in an uncomfortable zone I hate being in. But hey, that’s the holidays, right?!
I am thankful that I have the opportunity to gift my friends and family but sometimes it’s downright draining. To relieve some stress from work, blogging and holidays I decided to gift myself with a few massages in Orange County. My favorites are deep tissue and hot stone, it hits the spot every time. If you have never gotten a massage, you really should. You will not believe how zen you feel afterwards. You could be running around like a chicken with it’s head cut off and after your massage you will completely forget all about your stress.
When it comes to Facebook marketing, there is a right and wrong way to do it. Working online, I’m looking at Facebook business profiles all day every day. I see what works and what doesn’t work. What works? Pull marketing, posting original content that is sharable. What doesn’t work? Push marketing, pushing your customers with sales posts. Remember the reason they are on Facebook in the first place. To connect with friends and family, not to be given a sales pitch.
I just finsihed reading this interesting article from Social Media Examiner. There are some good tips showing how you can keep your Facebook followers to keep coming back to your Facebook business page. Many times, you create that business profile and people interact with it when it is fresh and new but then they slowly fizzle away. Make sure to keep things interesting by posting original content on a regular basis, reaching out to customers by replying to them or giving exclusive deals to your Facebook followers. Read this article to find even more ways to keep them coming back.
It’s always aspiring and fun to see how companies get started, especially small businesses. Many small businesses feel they get overshadowed in social media by large corporations, which may be true. However, this company proves how small business can make it on social media by taking a different approach. Rather than focusing on the number of likes or followers they had, SweetGreen focused on listening to their customers. They used social media marketing as a way to leverage customer loyalty and long term relationships.
Not only is the way they market inspiring, but also the way the started up their restaurant. With no restaurant experience, SweetGreen was born because of the lack of healthy restaurants in the Washington D.C. area. Now a successful company with 21 locations, their social media marketing business model is one to be followed and proves the benefits are not always in the numbers. Focus on what matters.