Archive for SEO

Just how much do you know about SEO?

// July 22nd, 2010 // No Comments » // SEO

SEOMOZ has a fun little quiz (well, maybe it’s not so little, considering that there are 70+ questions) that shows just how much you really know about SEO. People think they know a lot about Search Engine Optimization, but the truth is, you may not know much more than the basics!

I went ahead and took the quiz, and here’s what I discovered: I suck. Unfortunately, I am one of those people who knows the basics, and little tidbits here and there, but clearly not enough to be classified an SEO expert by any stretch of the imagination! ;)

Keywords are key

// July 9th, 2010 // No Comments » // SEO

It’s really amazing to me how this whole ranking system works on Google. For instance, I decided to do a search for custom tradeshow exhibits just to see what would pop up. What I saw was quite interesting, not at all what I was expecting. Then, to shake things up, I searched “delta.” I got the home page for Delta airlines, the faucet manufacturer and even a college.

SEO ideas

// July 6th, 2010 // No Comments » // SEO

I may not be an SEO guru, but I do know where to go to get good information. and I’m definitely going to be sending this article on SEO advice to my experts. I’m not sure what is true and not since I have no idea who the author is, but my advice to you is to always have a second opinion on these kinds of things.

What do you think of paid commenting?

// June 3rd, 2010 // No Comments » // SEO

Believe it or not, in the paid blogging world there is a little separate niche known as paid commenting. Paid commenting is just what it sounds like — being paid to comment on blogs. Of course the payout for a paid comment isn’t nearly what a blogger is paid for writing an actual blog post, but participating in paid comments can be a worthwhile endeavor. For one thing, it’s a quick and easy way to earn some extra pocket change. For another, it exposes you to new blogs you may not have otherwise discovered. Plus, it can be fun to read and comment on blogs!
On average, paid commenting pays anywhere from $0.50 to $1.00 per comment. Each advertiser will have his or her own specifications, but generally you’re expected to include a specific name (usually a keyword) in the name field, a specific email address and URL in the email and URL fields, and your own comments.

There is definitely a lot of controversy surround paid commenting — in fact, I think paid comments are more controversial than paid blog entries! It’s such a hot topic because it’s one thing to utilize your own blog to make some money. But to use other people’s blogs? Like I said… a definite hot-button issue.

I will be the first to admit that I have done some paid commenting here and there. Besides getting paid, the only thing different about these types of comments is the info presented in the name, email address, and URL fields. Other than that, everything is the same. I thoroughly read the blogger’s blog entry, and I formulated a response that showed my sincere interest in what they had to say. I’ve left compliments, offered advice, commiserated with someone on a shitty day, etc., via paid comments.

Some will argue that paid comments are a way of “using” a blog for its SEO potential. But when people normally leave comments they include their own URLs, in the hopes of getting hits back to their own sites. So in that regard, how is it any different?

SEO… what?

// December 15th, 2009 // No Comments » // SEO

SEO stands for Seach Engine Optimization, and you’re going to want to get to know it intimately if you’re planning on marketing yourself online. Whether you have a product to sell, a service to sell, or you simply want to get the word out about who you are and what it is that you do, SEO is the way to go.

From Wikipedia:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

SEO is all about taking a keyword or set of keywords, and putting it/them out there with links so that search engines eventually tie that keyword/those keywords into you. Let’s say I was interested in getting iblogalicious.com to rank high in search engines. I would need to pick keywords to represent my site, and associate iblogalicious.com URLs with them, and then get them linked on many other sites via organic, non-paid means. And with any luck, eventually iblogalicious.com might rank highly for any searches done using those keywords!