If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”
This past Thursday, South Africa’s former president passed away. The iconic symbol of peace leaves a legacy after his death. Many, not from South Africa, looked up to Mandelia because of his powerfully humane way of leading. A very respectful idol passed away in peace and will always be remembered.
Millions reacted via Social Media. According to Mashable, Twitter, users generated 7.2 million tweets about his death, including a peak of 95,000 tweets per minute, according to a Twitter spokesperson.
Barack Obama tweeted this: “Let us pause and give thanks for the fact that Nelson Mandela lived—a man who took history in his hands and bent the arc of the moral universe toward justice.” —President Obama
On Thursday Facebook’s traffic was higher, Mashable says, A total of 39 million people generated more than 80 million interactions related to Mandela’s death. As to be expected, South Africa was the second most active country in terms of posts about its former president, following only the United States.
I am a social media guru, I love playing around on the sites and expressing myself. My favorite sites include product driven, such as Pinterest or Polyvore. I have also been loving Wanelo and We Hear it. If you love image based social sites where your able to see unique items and share your interests via images, these are the sites for you to be on, if you aren’t already. I read an article on Mashable about Wanelo and how it gives the user a different experience than most sites, also promoting conversion more frequently which is always at the top of anyone’s list.
Wanelo, which stands for want, need, love, is a content driven site. Rather than having annoying ads around the screen, you will notice a really simplistic site focused on products. What I love about the site is that you get to follow who you want and see the content you want. By following your favorite stores (mine are Free People, Forever 21, Asos, Urban Outfitters) you will be exposed to only their items. You can add your own products and browse around at new stuff too. If you love to shop get on Wanelo!
When it comes to Facebook marketing, there is a right and wrong way to do it. Working online, I’m looking at Facebook business profiles all day every day. I see what works and what doesn’t work. What works? Pull marketing, posting original content that is sharable. What doesn’t work? Push marketing, pushing your customers with sales posts. Remember the reason they are on Facebook in the first place. To connect with friends and family, not to be given a sales pitch.
I just finsihed reading this interesting article from Social Media Examiner. There are some good tips showing how you can keep your Facebook followers to keep coming back to your Facebook business page. Many times, you create that business profile and people interact with it when it is fresh and new but then they slowly fizzle away. Make sure to keep things interesting by posting original content on a regular basis, reaching out to customers by replying to them or giving exclusive deals to your Facebook followers. Read this article to find even more ways to keep them coming back.
It’s always aspiring and fun to see how companies get started, especially small businesses. Many small businesses feel they get overshadowed in social media by large corporations, which may be true. However, this company proves how small business can make it on social media by taking a different approach. Rather than focusing on the number of likes or followers they had, SweetGreen focused on listening to their customers. They used social media marketing as a way to leverage customer loyalty and long term relationships.
Not only is the way they market inspiring, but also the way the started up their restaurant. With no restaurant experience, SweetGreen was born because of the lack of healthy restaurants in the Washington D.C. area. Now a successful company with 21 locations, their social media marketing business model is one to be followed and proves the benefits are not always in the numbers. Focus on what matters.