Do you use the app Snapchat? Everyone I know, including myself, uses this little app on a daily basis. I’m actually obsessed with it. It’s amusing to send silly pictures to friends that are only able to be seen for 1-10 seconds, what’s not funny about that? Many don’t realize the creator of this app is a 23 year old man, and many don’t know the other day he turned down a 3 billion dollar cash pay out, according to the Wall Street Journal.
I’m sure your wondering why he would reject such a large offer? To be honest I’m not really sure. I have been keeping up with the story though. Facebook has been wanting to buy Snapchat badly and has been making large offers. I’m thinking a buyout will be happening shortly, by Facebook of course. It must be worth more than 3 billion dollars to 23 year old CEO Evan Spiegel. Snapchat hasn’t yet generated revenue but has the potential to run some gigantic ads. I’m thinking ads are in order by Facebook, is this a money maker or not? Do you think snapchat is worth more than 3 billion dollars?
In one of my college courses, a marketing class I took last Spring, we had to do a huge project. This project was marketing for a real small business in the area. We were to create marketing strategy plans, just as a real marketing firm would do, and work in groups to create the best plan. This project took the entire semester and was compiled of weekly group meetings where we brainstormed ideas to plan our strategy as a group. We were then to present it to the business owner herself, which was nerve wrecking.
The project showed us how difficult and costly it can be to market, especially for a small local business. We didn’t want to put all of our eggs in one basket so we experimented with online marketing, a local exhibit company for trade shows, local radio advertising, newspaper advertising and creative ways to put posters up in local restaurants and bars. Being in a “grown up” marketing position, I look back to that specific project and thought it was so stupid at the time. Now, I realize how important it was and how realistic it was. I always thought it would be different being in that grown up position, but I have realized it’s not! My message of the day? Pay attention to your school projects, you never know what you will learn from them.
I plead guilty to being highly addicted to Instagram. I think I like it better than Facebook, there I said it. Can you relate? I love Instagram because it’s only images, not annoying status updates. I don’t even mind businesses on Instagram because they are showcasing themselves through images, rather than pushy marketing tactics. Whether you manage a business on Instagram or just update your own daily, here are some ways you can increase your likes.
When I saw this infographic I found it very interesting, but not surprising. I notice on my own images that I get more likes on simplistic, light photos. I get a lot of likes for my dog and outdoor scenery pics as well as outfits, #ootd (look familiar?) This Infographic lays out nicely the dos and don’t for Instagram to get you more likes on your images and followers. This article was also interesting, check it out here.
It’s always aspiring and fun to see how companies get started, especially small businesses. Many small businesses feel they get overshadowed in social media by large corporations, which may be true. However, this company proves how small business can make it on social media by taking a different approach. Rather than focusing on the number of likes or followers they had, SweetGreen focused on listening to their customers. They used social media marketing as a way to leverage customer loyalty and long term relationships.
Not only is the way they market inspiring, but also the way the started up their restaurant. With no restaurant experience, SweetGreen was born because of the lack of healthy restaurants in the Washington D.C. area. Now a successful company with 21 locations, their social media marketing business model is one to be followed and proves the benefits are not always in the numbers. Focus on what matters.
When it comes to living a healthy lifestyle, I’m working on it. Rather than completely changing my lifestyle overnight I’m making small strides to live a long lasting healthy life. I have been incorporating more vegetables and organic meats into my diet and trying to exercise 3-4 times per week. I don’t want to drastically change because I know I won’t keep up with it. I’m not willing to cut out snacks or “bad foods” forever. I still love my pizza and candy!
I have also been making my own soaps and lotions to get away from store bought products with unknown ingredients. I have noticed my skin is much more hydrated and I will continue making my own beauty goods. I have also started to get regular massages and body treatments Huntington Beach offers. By pushing out toxins in my body with body treatments, such as a body wrap, along with regular exercise, I have noticed I haven’t been sick yet. It just goes to show that when you make small steps, you stick with the plan. Start by adding more vitamins to your diet, drinking more water, or walking every morning. Although these seem like miniscule tasks, you will convert to a healthier lifestyle that sticks.