When it comes to Facebook marketing, there is a right and wrong way to do it. Working online, I’m looking at Facebook business profiles all day every day. I see what works and what doesn’t work. What works? Pull marketing, posting original content that is sharable. What doesn’t work? Push marketing, pushing your customers with sales posts. Remember the reason they are on Facebook in the first place. To connect with friends and family, not to be given a sales pitch.
I just finsihed reading this interesting article from Social Media Examiner. There are some good tips showing how you can keep your Facebook followers to keep coming back to your Facebook business page. Many times, you create that business profile and people interact with it when it is fresh and new but then they slowly fizzle away. Make sure to keep things interesting by posting original content on a regular basis, reaching out to customers by replying to them or giving exclusive deals to your Facebook followers. Read this article to find even more ways to keep them coming back.
I plead guilty to being highly addicted to Instagram. I think I like it better than Facebook, there I said it. Can you relate? I love Instagram because it’s only images, not annoying status updates. I don’t even mind businesses on Instagram because they are showcasing themselves through images, rather than pushy marketing tactics. Whether you manage a business on Instagram or just update your own daily, here are some ways you can increase your likes.
When I saw this infographic I found it very interesting, but not surprising. I notice on my own images that I get more likes on simplistic, light photos. I get a lot of likes for my dog and outdoor scenery pics as well as outfits, #ootd (look familiar?) This Infographic lays out nicely the dos and don’t for Instagram to get you more likes on your images and followers. This article was also interesting, check it out here.
Being a social media manager, I have to know how to post on every single social site, even those ones nobody knows. However, in this day and age, every person is expected to have knowledge within social media sites. How is one to keep up with the ever evolving changes and updates?
Keep yourself in check with this helpful infographic, which lays out successful posts for each social media site. Although your business may not be active on each social site, it’s good to have background knowledge and basic education of them all. You never know what the next big thing will be!
I’m in CA at a social media conference this week. I have to say, it’s super refreshing to be away from my little office and computer. I’m hoping this conference will help me learn more to exceed my knowledge and help my clients achieve online success! With back to back days of social media speakers, conferences, meetings, and meeting tons of new people, this online marketer is exhausted.
Tomorrow, Friday finally, I have a full day of conventions however I think I’ll sneak out early … While I’m in CA I really need to take advantage of the facials Orange County that I have been hearing everyone talking about. With access to the best spas around I can’t just come here and not go to them. I’m “ditching” my afternoon conference to get a facial, massage and pedicure. Honestly, I can’t wait. This is the most exciting thing I have done on the whole trip
Social Media is now expected as a marketing avenue for many businesses. If your business isn’t active on social media sites, they are either 1.) making so much money they don’t need them or 2.) are behind on the times.
Chances are your business lies in the 2nd category.
But don’t worry, everyone has to start somewhere and as the saying goes “Better to start now then never”. So go ahead and start building up your social media profiles. Do some research on each social avenue so you know which is best for your business and where you will get the most bang for your buck.
Once you have your social media profiles up and running it’s time to post some content on them. Make sure to be consistent about this. If you aren’t updating them, you don’t have any information to offer your customers and they won’t stick around.
Your customers want to see whitty, fun short postings that give them added value.
So what are the best times of the day to post on your social media profiles?
I found this interesting infographic and thought it would be helpful to some. These are the best and worst times to post on your social media profiles according to lorirtaylor.com.