If you manage a brand page on Facebook, you may have recently noticed a loss of traffic to your page. Similar to your site on Google, Facebook has now updated it’s algorithm. On December 2, 2013 Facebook’s blog post, “News Feed FYI: Helping You Find More News to Talk About”, Facebook said it would put more articles by publishers in the newsfeed, ranking them by how much they are clicked on.
Facebooks solution to the problem of business pages not being seen in the newsfeed? Facebook Ads.
According to Business Insider: “Facebook’s News Feed tweak wasn’t only about getting “higher quality content” in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it’s going to have to buy it from Facebook.”
This past Thursday, South Africa’s former president passed away. The iconic symbol of peace leaves a legacy after his death. Many, not from South Africa, looked up to Mandelia because of his powerfully humane way of leading. A very respectful idol passed away in peace and will always be remembered.
Millions reacted via Social Media. According to Mashable, Twitter, users generated 7.2 million tweets about his death, including a peak of 95,000 tweets per minute, according to a Twitter spokesperson.
Barack Obama tweeted this: “Let us pause and give thanks for the fact that Nelson Mandela lived—a man who took history in his hands and bent the arc of the moral universe toward justice.” —President Obama
On Thursday Facebook’s traffic was higher, Mashable says, A total of 39 million people generated more than 80 million interactions related to Mandela’s death. As to be expected, South Africa was the second most active country in terms of posts about its former president, following only the United States.
I am a social media guru, I love playing around on the sites and expressing myself. My favorite sites include product driven, such as Pinterest or Polyvore. I have also been loving Wanelo and We Hear it. If you love image based social sites where your able to see unique items and share your interests via images, these are the sites for you to be on, if you aren’t already. I read an article on Mashable about Wanelo and how it gives the user a different experience than most sites, also promoting conversion more frequently which is always at the top of anyone’s list.
Wanelo, which stands for want, need, love, is a content driven site. Rather than having annoying ads around the screen, you will notice a really simplistic site focused on products. What I love about the site is that you get to follow who you want and see the content you want. By following your favorite stores (mine are Free People, Forever 21, Asos, Urban Outfitters) you will be exposed to only their items. You can add your own products and browse around at new stuff too. If you love to shop get on Wanelo!
I plead guilty to being highly addicted to Instagram. I think I like it better than Facebook, there I said it. Can you relate? I love Instagram because it’s only images, not annoying status updates. I don’t even mind businesses on Instagram because they are showcasing themselves through images, rather than pushy marketing tactics. Whether you manage a business on Instagram or just update your own daily, here are some ways you can increase your likes.
When I saw this infographic I found it very interesting, but not surprising. I notice on my own images that I get more likes on simplistic, light photos. I get a lot of likes for my dog and outdoor scenery pics as well as outfits, #ootd (look familiar?) This Infographic lays out nicely the dos and don’t for Instagram to get you more likes on your images and followers. This article was also interesting, check it out here.
Social Media is used in every aspect of life and business. Whether discussing personal or business, you can’t escape from Social Media madness. Those that don’t partake in social media are lagging behind in the business world. Although you may not enjoy being active on Social Media, it will help you grow your business, may even double your profits.
Social Media sites such as Facebook, were created with the intention of keeping friends and families connected. Although that mentality still holds true, those that receive product recommendations or requests through friends or family will be much more trusted than coming from businesses. So as a business it’s important to post information that is heartfelt and relates to family and friend life. It will be susceptible to be shared and trusted coming from an inside source of the buyer. You will still profit and bonus: you products will be more trusted by doing so.